Telephone Survey

• Method:

  Phoning people at home or work to ask their opinions.
• Benefits:

  • Instant feedback from customers.
  • Focus can be on certain groups of customers.
  • Large numbers can be contacted quickly.
• Costs:

  • Sometimes gains a hostile response from the person called.
  • People are often unhappy being called at home.
  • Cold calling can lead to a poor reputation for the business.