Hall Test

• Method:

  Consumers are invited to comment on a range of products.
• Benefits:

  • Gives consumers the chance to see or try a product and be questioned on their opinions of the product.
  • Allows product to be demonstrated.
  • Fairly cheap method.
• Costs:

  • Can be difficult to analyse qualitative information.
  • Consumers often give favourable replies to simply be polite.