Consumer Audit

• Method:

  This is the process of determining who your ideal customer is, measuring their real experience with your product and using the data to make a decision which will enhance customer service.
• Benefits:

  • This can provide accurate information on consumer buying patterns.
  • It can be used to predict customer trends.
• Costs:

  • Consumers get fed up quickly resulting in a high turnover of respondents and inaccurate data.
  • Consumers may not complete the journals accurately or on time.
  • It is very expensive as many consumers receive payments to complete diaries.