Internet Survey

• Method:

  Businesses contact customers directly once they have made a purchase online.
• Benefits:

  • Customers are more likely to respond as it is less hassle to fill in a questionnaire online.
  • Businesses can create a database of customer details to help analyse the results.
  • Lower cost than many other methods.
• Costs:

  • Cost of designing the online questionnaire can be high.
  • Customer may still not respond.
  • Can end up in spam folder.