Asch variables affecting conformity

• Who studied variables affecting conformity

  Asch
• Asch original study


  7 confederates give wrong answer

  33% conformed final test, 75% conformed at least once.

  Control group noone conformed
• Asch group size variation

  7-15 confederates

  1 confederate = 3% conformity

  2 = 13% / 3 = 33%

  increased with size but to a point (suspicious ) bigger majority more conformity
• Asch unanimity variation

  1 confederate gave correct answer conformity dropped to 5.5%
• Asch difficulty variation


  Less obvious answer, confident people remained independent but less con conformed
• weakness of Asch study


  Only use men, only use line test