Changes in Technology

• What is e-commerce?

  Business transactions using the internet
• What does B2C stand for in e-commerce?

  Business to consumer
• What does B2B stand for in e-commerce?

  Business to business
• What does C2C stand for in e-commerce?

  Consumer to consumer
• How do consumers typically engage in C2C e-commerce?

  Through online auction or shopping sites
• What advantage does e-commerce provide to businesses?

  Ability to sell to different countries and customers
• How has e-commerce changed the scale of business transactions?

  It allows wider scale selling to customers
• What do social media platforms allow businesses to do?

  Interact with customers in more ways
• How do social media platforms help businesses create relationships with customers?

  By allowing more personal interactions
• What is a simple way businesses can create brand awareness using social media?

  By obtaining feedback on latest fashions
• What type of promotions can clothes retailers provide on social media?

  Exclusive promotions
• How can businesses use influencers on social media?

  To promote their brand or product
• Why might businesses choose influencers over traditional advertising?

  It's often cheaper and more effective
• What is a target market?

  The specific group of consumers a business aims to reach
• How do social media platforms help businesses attract new customers?

  By promoting free holidays or competitions
• How might a smaller clothing brand use social media effectively?

  As a method of cheap promotion
• What are the benefits of using social media for businesses?

  • Allows personal relationships with customers
  • Simple and cheap brand awareness
  • Effective promotions through influencers
  • Attracts new and retains existing customers