Changes in what consumers want

• What can changing consumer tastes present for entrepreneurs?

  Opportunities to develop new products
• How has the attitude towards plastic packaging changed?

  It has become more negative, creating opportunities
• What type of supermarket has emerged due to changing attitudes towards packaging?

  Zero-waste supermarkets
• What are demographics?

  Characteristics that make up a population
• Why do businesses use demographics?

  To decide on the target market
• How can an ageing population impact businesses?

  It might create opportunities for targeting older consumers
• What drives entrepreneurs to create innovative business ideas?

  Changes in consumer wants and needs
• How do lifestyle changes affect consumer wants?

  They impact what consumers desire over time
• What is an example of a product responding to consumer demands?

  Fast-food ordering and delivery services
• What are some examples of new product trends?

  Vegan alternatives and environmentally friendly products
• Why must businesses monitor market trends?

  To keep up with changing consumer demands
• What do businesses need to adapt to in order to succeed?

  Constantly changing consumer demands