What are customer needs?

• What are customer needs?

  Requirements customers have when purchasing
• Why must businesses understand customer needs?

  To be successful in the market
• What are the four main customer needs?

  Price, quality, choice, convenience
• How does price affect customer expectations?

  Customers expect value for money
• What happens if a jewellery shop sells rare diamonds at a low price?

  It may deter customers expecting high prices
• What does quality refer to in customer needs?

  Standard of the product or service offered
• If a handbag costs £15, what might a customer expect?

  It to last for six months
• How does price relate to quality expectations?

  Higher prices usually mean higher quality
• Why is choice important for businesses?

  To suit different groups of customers
• What might a clothing shop need to offer?

  A range of styles and sizes
• How does e-commerce affect product choice?

  It allows for a wider choice of products
• What do customers value in terms of convenience?

  Ease and speed of purchasing
• Why might customers pay more for convenience?

  To save time and effort
• What is an example of convenience in purchasing?

  Buying online instead of in-store
• How does a ticket-selling app enhance convenience?

  It allows tickets to be displayed on smartphones