Identifying customer needs

• What are customer needs?

  Requirements when purchasing a product or service
• Why is it important for businesses to understand customer needs?

  To be successful and generate sales
• How can a new business identify its customers?

  By researching customer preferences and behaviors
• What are the two key outcomes of understanding customer needs for a new business?

  • Generate sales
  • Increase chances of survival
• What is one main aim of a new small business?

  To survive for at least 12 months
• How does understanding customer requirements affect sales generation?

  It helps provide products that meet needs
• What strategy might a business use if its target audience is non-meat eaters?

  Source vegan or vegetarian-certified items
• What could happen if a business sells animal-derived products to non-meat eaters?

  It would likely not generate sales
• What is a key factor for business survival?

  Keeping up with changing customer requirements
• How should businesses adapt to changing customer requirements?

  By modifying products and services accordingly