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1.2 Spotting a business opportunity
Competitive Environment
Strengths and weaknesses of competitors
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Cards (18)
What does the competitive environment relate to in business?
How a business adapts to
competition
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Why is understanding competitors' strengths and weaknesses important?
It helps businesses compete
effectively
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What does USP stand for?
Unique selling point
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What is a competitor?
A
business
selling
similar
products
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How can a business create its own USP?
By knowing competitors'
USPs
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What does price refer to in a business context?
The cost of a
product
or service
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Why is knowing competitors' prices important?
To compete and ensure
product sales
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What does quality refer to in a business context?
How well a
product
is made
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How does quality affect competition?
High quality is a competitor strength
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What does convenience refer to in business?
How easy something is to
purchase
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How is convenience linked to location?
Convenient locations attract more
customers
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What does product range refer to?
The number and types of
products
sold
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Why is a large product range considered a strength?
It targets a wider range of
customers
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What is customer service?
Service offered before and after
transactions
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Why is customer service important for small businesses?
It helps
retain
customers and build
loyalty
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How can slow customer service be viewed in competition?
As a weakness of the
competitor
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What are the key factors to analyze in competitors?
Unique Selling Point (USP)
Price
Quality
Convenience
and
Location
Product
Range
Customer Service
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What are the strengths and weaknesses of competitors?
Strengths:
Strong
USP
Competitive pricing
High
quality
Convenient
location
Wide
product range
Excellent
customer service
Weaknesses:
Weak USP
High prices
Low
quality
Inconvenient
location
Limited
product range
Poor customer
service
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