Strengths and weaknesses of competitors

Cards (18)

  • What does the competitive environment relate to in business?
    How a business adapts to competition
  • Why is understanding competitors' strengths and weaknesses important?
    It helps businesses compete effectively
  • What does USP stand for?
    Unique selling point
  • What is a competitor?
    A business selling similar products
  • How can a business create its own USP?
    By knowing competitors' USPs
  • What does price refer to in a business context?
    The cost of a product or service
  • Why is knowing competitors' prices important?
    To compete and ensure product sales
  • What does quality refer to in a business context?
    How well a product is made
  • How does quality affect competition?
    High quality is a competitor strength
  • What does convenience refer to in business?
    How easy something is to purchase
  • How is convenience linked to location?
    Convenient locations attract more customers
  • What does product range refer to?
    The number and types of products sold
  • Why is a large product range considered a strength?
    It targets a wider range of customers
  • What is customer service?
    Service offered before and after transactions
  • Why is customer service important for small businesses?
    It helps retain customers and build loyalty
  • How can slow customer service be viewed in competition?
    As a weakness of the competitor
  • What are the key factors to analyze in competitors?
    • Unique Selling Point (USP)
    • Price
    • Quality
    • Convenience and Location
    • Product Range
    • Customer Service
  • What are the strengths and weaknesses of competitors?
    Strengths:
    • Strong USP
    • Competitive pricing
    • High quality
    • Convenient location
    • Wide product range
    • Excellent customer service

    Weaknesses:
    • Weak USP
    • High prices
    • Low quality
    • Inconvenient location
    • Limited product range
    • Poor customer service