Promotion

• What is the marketing mix made up of?

  Product, price, place, and promotion
• Why must all elements of the marketing mix work together?

  To ensure a successful marketing mix
• What is the main aim of promotion in marketing?

  • Persuade customers to purchase
  • Inform about products and services
• What are some methods of promotion used by businesses?

  TV adverts, billboards, social media
• What is sponsorship in the context of promotion?

  Support given to an event or person
• How does a business decide on its promotional mix?

  Based on product type, costs, and budget
• What factors influence a business's choice of promotion methods?

  • Type of product or service
  • Relative costs of methods
  • Size of the budget
• What is often referred to as the 'promotional mix'?

  The mix of different promotion methods
• What is the purpose of using influencers in promotion?

  To create interest in products and services
• What type of advertising includes online video and banner adverts?

  Digital advertising
• How do discounts and special offers function in promotion?

  They incentivize customers to make purchases
• What is the impact of changing consumer needs on the marketing mix?

  It requires adjustments to the marketing strategy
• What role does technology play in the marketing mix?

  It influences how products are promoted