Place

• What is the marketing mix made up of?

  The four Ps: product, price, place, promotion
• Why must all elements of the marketing mix work together?

  To create a successful marketing strategy
• What does 'place' refer to in the marketing mix?

  • Where customers purchase products
  • Includes retail stores, online stores, and direct sales
  • Involves distribution channels
• What is a mass-market product?

  Aimed at a large group of customers
• What are channels of distribution?

  Ways a product reaches the end consumer
• What are the types of distribution?

  1. Manufacturer → Customer
  2. Manufacturer → Wholesaler → Customer
  3. Manufacturer → Wholesaler → Retailer → Customer
• What is a wholesaler?

  A business buying in bulk to sell smaller quantities
• What is a retailer?

  A store selling products directly to customers
• How does the marketing mix impact consumer needs?

  It adapts to changing consumer preferences
• What is the impact of technology on the marketing mix?

  It changes how products are marketed and sold
• How do the four Ps interact in a marketing strategy?

  They must align to effectively reach consumers