he used people's despair to convince them to vote for his radical, nazi ideology
SAbrown shirts gave young men a sense of belonging
there was a fear of communism in Germany and hitler provided an alternative solution
he used propaganda, e.g. made hitler look like a god/saviour to German people
through propaganda, hitler used jews, communists and socialists to blame them for Germany's problems- scapegoats
he offered solutions to Germany's problems making him look like a strong leader and giving people hope- he gave solutions in his speeches (he was able to convince/manipulate germans due to their desperation)