Social Media

• What is the primary function of social media in business?

  Marketing activities
• How has the speed of technology advancement affected businesses?

  Businesses must adapt to new technologies
• What are the main uses of social media in business?

  • Sales and marketing
  • Interacting with customers
  • Communicating with stakeholders
• Name three well-known social media platforms.

  Facebook, Instagram, Twitter
• What does marketing on social media involve?

  Advertising, promoting, and selling online
• What is a target market?

  A group of interested consumers
• Why is it important for businesses to gain followers on social media?

  To build customer loyalty
• How can businesses use social media to interact with customers?

  By monitoring customer feedback and questions
• What can happen if businesses respond inappropriately on social media?

  It can create bad publicity
• What is the role of stakeholders in a business?

  Anyone interested in or affected by business
• How can LinkedIn be used by businesses?

  To network with other businesses
• What is the purpose of using closed social media tools in businesses?

  For informal internal communication
• What are the advantages of using social media for business communication?

  • Cost-effective advertising
  • Direct customer interaction
  • Broad reach to target audiences
• What are the potential risks of using social media in business?

  • Negative publicity from poor responses
  • Miscommunication with stakeholders
  • Security risks with private information