Sales

• What is the main focus of the document?

  Understanding external influences on business
• How does technology influence business sales?

  It provides opportunities and threats
• What are some types of technology that impact sales activity?

  Digital communication systems, e-commerce, social media
• What is e-commerce?

  The buying and selling of goods online
• What is social media?

  Interactive technology for sharing information
• How does digital communication affect customer trust?

  It increases trust and likelihood of purchase
• What are the positive impacts of e-commerce on sales?

  • Attract customers globally
  • Sell 24/7
  • Professional appearance
  • Easy price updates
  • Stock visibility
• What are the negative impacts of e-commerce on sales?

  • Increased competition
  • Logistical delivery issues
  • Customer service challenges
  • Price comparison by customers
  • Need for updated stock records
• How can social media impact sales activity?

  It can build relationships and influence sales
• What can poor responses on social media lead to?

  Damage to reputation and decreased sales
• What is the effect of good responses on social media?

  Increased popularity and sales
• How do payment methods affect customer purchases?

  Convenient payment increases likelihood of purchase
• What challenge do businesses face if they only accept cash?

  Difficulty attracting customers