Risk bearing - The essence of entrepreneurship is the willingness to assume risk arising from the creation and implementation of new ideas. New ideas are always tentative and their results may not be instantaneous and positive. An entrepreneur has to have the patience to see his/her efforts bear fruit. In the intervening period, the time gap between the conception and implementation of an idea and its results, an entrepreneur has to assume risk If an entrepreneur does not have the willingness to assume risk, he/she will never succeed.