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Sociology AQA
Research Methods
Questionnaires
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Created by
Jack Dodd
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Cards (63)
What are the two basic forms of social surveys?
Questionnaires
and
interviews
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Why are surveys used in sociology?
To gain large amounts of
quantitative data
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What is a key feature of questionnaires?
They contain a range of
pre-set
questions
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How quickly can questionnaires collect data?
Relatively quickly from a
wide
range
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What are the types of questionnaires mentioned?
Postal
,
group
,
telephone
,
email
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What are the two types of questions used in surveys?
Closed questions
and
open questions
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Are questionnaires a type of survey?
True
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Do questionnaires collect mainly qualitative data?
False
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Can questionnaires be administered by an interviewer?
True
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Are questionnaires suitable for collecting a large amount of data?
True
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What is the response rate in surveys?
Percentage
of the
sample
who
participates
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What is a common reason for non-response in surveys?
Failure
to make contact or refusal
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Which type of questionnaires tend to have a higher response rate?
Structured
interviews
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What is a practical advantage of using questionnaires?
Quickly gather
large
amounts of data
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Why are questionnaires considered reliable?
They gather
similar
results when repeated
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What ethical issues can arise with questionnaires?
They may ask
intrusive
or sensitive questions
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How do questionnaires enhance representativeness?
By collecting data from
large samples
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What is a limitation of questionnaires regarding data depth?
They provide
limited
and superficial data
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What is a common problem with postal questionnaires?
They often have a low
response rate
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Why are questionnaires considered inflexible?
Questions cannot be
changed
once made
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What do questionnaires fail to provide regarding social reality?
A
fully valid
reflection over time
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What do interpretivists argue about questionnaires?
They lack
validity
and meaning
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What is 'right answerism' in survey responses?
Respondents give
socially desirable
answers
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How can researchers impose their meanings in questionnaires?
By
choosing
which
questions
to
ask
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What are the strengths and weaknesses of using questionnaires in sociological research?
Strengths:
Quick and easy data collection
High reliability due to
standardization
Greater
representativeness
from large samples
Ethical, anonymous, and confidential
Weaknesses:
Limited and superficial data
Low
response rates
, especially postal
Inflexibility in question design
Lack of
validity
and depth in responses
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Why might questionnaires be useful for investigating education?
They can study
specific
aspects like
bullying
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What is a potential weakness of using questionnaires to study parental attitudes to education?
Parents may be suspicious of the purpose
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How does a low response rate affect the findings of a questionnaire?
It reduces the
representativeness
of findings
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What should researchers ensure when constructing a questionnaire?
Questions must be
clear
and unambiguous
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What is operationalisation in the context of questionnaires?
Making a question clear and measurable
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How can the strength of religious belief be operationalised?
By asking about belief in
God
or behavior
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What is the response rate for the British Crime Survey in 2016 for adults?
72%
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What is the response rate for children aged 10-15 in the British Crime Survey 2016?
66%
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What is the significance of coding in questionnaires?
It classifies answers into
categories
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How can pre-coded answers be used in questionnaires?
To count responses and find
percentages
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What happens to open questions after responses are given?
They are
coded
after the answer is given
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What is the main issue with using open-ended questions in questionnaires?
They are difficult to
code
and
quantify
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What is the main focus of the example question provided?
Weaknesses
of using questionnaires
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What is the purpose of the gap fill essay task?
To summarize
main issues
with
questionnaires
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What is the aim of the PEEL paragraph task?
To outline
strengths
or
weaknesses
of questionnaires
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