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Sociology AQA
Research Methods
Interveiws
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Created by
Jack Dodd
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Cards (63)
What are social surveys?
Methods
for collecting data from people
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What is the main feature of interviews?
Face-to-face
questioning by a trained
interviewer
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What type of data do structured interviews gather?
Quantitative data
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What type of data do unstructured interviews produce?
Qualitative data
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What is the typical format of most interviews?
One-to-one
format
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How many types of interviews are there to know about?
Four
types
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What are the four types of interviews?
Structured interviews
Semi-structured interviews
Unstructured interviews
Group interviews
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What characterizes structured interviews?
Standardized questions
asked in the same order
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What is the role of the interviewer in semi-structured interviews?
To ask
pre-set
questions and probe further
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How do unstructured interviews differ from structured ones?
They resemble
guided
conversations with flexibility
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What is a group interview?
Interviewing multiple people at the
same time
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Who used group interviews in their study of schooling?
Paul Willis
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What do positivists favor in interviews?
Structured interviews
for
reliability
and
generalizability
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What do interpretivists prefer in interviews?
Unstructured
interviews for
validity
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What is an example of a structured interview study?
Willmott and Young
(
1987
)
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What is an example of an unstructured interview study?
Dobash and Dobash
(
1980
)
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What type of data do semi-structured interviews collect?
Both
quantitative
and
qualitative
data
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What are the strengths and weaknesses of structured interviews?
Strengths:
High
reliability
Easy to analyze
data
Weaknesses:
Lack of
depth
Limited flexibility
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What are the strengths and weaknesses of unstructured interviews?
Strengths:
In-depth responses
Flexibility in
questioning
Weaknesses:
Time-consuming
Difficult to
analyze
data
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What are the strengths and weaknesses of semi-structured interviews?
Strengths:
Flexibility in
questioning
Builds rapport with participants
Weaknesses:
Less
representative sample
Potential for
interviewer bias
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What is rapport in the context of interviews?
A
relationship
of
trust
and
understanding
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What is a potential issue with group interviews?
Data
can be difficult to analyze
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What is interviewer bias?
Influence of the
interviewer's
behavior on responses
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How can validity in interviews be improved?
By asking questions rapidly to reduce
fabrication
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What is the social desirability effect?
When
interviewees
seek to win approval
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What issues can arise from social interactions in interviews?
They can threaten the
validity
of responses
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What sociological issues have been studied using interviews?
Pupil
subcultures
and
gender identity
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What is operationalization in research?
Making a question clear and
measurable
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What is the response rate in surveys?
The
percentage
of the
sample
who respond
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What is the difference between closed and open questions?
Closed questions are
pre-coded
; open questions are not
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What is the main advantage of questionnaires?
They tend to be
reliable
and
replicable
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What do feminists argue about interviews?
They are a
patriarchal
method of research
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What is the main goal of interpretivists in research?
To achieve
validity
in findings
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What is the significance of cultural background in interviews?
It can improve the
validity
of responses
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What is the role of probing questions in interviews?
To gather more
detailed
information
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What is the impact of peer group pressure in group interviews?
It may lead to
conformity
in responses
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What is the main challenge with analyzing data from group interviews?
Data can be difficult to
analyze
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What is the purpose of using open-ended questions in interviews?
To explore
topics
in depth
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What is the main focus of sociologists using interviews in education?
To study pupil
experiences
and identities
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What is the importance of ethical considerations in interviews?
To protect the
rights
and well-being of
participants
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