Social Influence - Conformity

• What is the definition of normative social influence?

  Conforming to group norms for social approval
• How does normative social influence differ from informational social influence?


  Normative focuses on fitting in, not accuracy
• How might someone change their music preferences to fit in?


  By listening to the music their friends like
• What is one study that supports normative social influence?

  Asch's Line Judgment Experiment
• What did Asch's Line Judgment Experiment demonstrate?

  People conform to incorrect group judgments
• If friends choose to watch a specific show together, what type of social influence is at play?

  Normative social influence