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Business
3.5 Marketing
E-Commerce
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Cards (16)
What can customers choose to do online?
Buy
products
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How do firms list products for online shopping?
On a
website
or
app
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What is one way customers can access products online?
By
browsing
or
following
a link
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What payment method is commonly used for online orders?
Credit card
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What happens to products after they are ordered online?
They are delivered to the
customer
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How do smartphones impact online shopping?
They allow shopping
anywhere
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What do customers expect when buying online?
Low prices
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What is one expectation customers have regarding delivery?
Free delivery and
returns
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What is a key feature of an online shopping website?
It should be
easy to use
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What are the advantages of using E-Commerce?
Easy access to
international
markets
Saves money on
printing
Reduced
staff and property costs
Ability to relocate to
cheaper
areas
Lower prices than
high street
shops
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How is E-commerce growth related to consumer internet access?
More access leads to more
online
purchases
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What must businesses do to keep up with E-commerce growth?
Adapt to changing
expectations
and competition
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What can customers do when shopping online?
Compare
products
and
prices
easily
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What happens if a firm doesn't meet customer expectations?
Customers will shop
elsewhere
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Why are online promotions cheaper for overseas markets?
Less expensive than
foreign
newspaper ads
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What are the disadvantages of E-Commerce?
Equipment
needs to be bought and
installed
Specialist
designers
must be employed
Staff require training for
customer service
Some consumers prefer in-person shopping
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