It measures how much the **quantity demanded** of a good changes in response to a change in its price.
What does it mean if demand is elastic?
If demand is elastic, a small change in price leads to a **larger change in quantity demanded**. The elasticity value is **greater than 1**.
What does it mean if demand is inelastic?
If demand is inelastic, a change in price leads to a **smaller change in quantity demanded**. The elasticity value is **less than 1**.
What is unitary elasticity?
Unitary elasticity occurs when the percentage change in quantity demanded is **equal** to the percentage change in price. The elasticity value is **exactly 1**.
What factors influence price elasticity of demand?
Factors include:
**Availability of substitutes**
**Necessity vs. luxury**
Proportion of income spent on the good
**Time period** (short-term vs. long-term)
How is price elasticity of demand calculated?
It is calculated using the formula:
Ed=% change in price% change in quantity demanded
What is an example of a good with elastic demand?
**Luxury items** like designer handbags or vacations, as consumers can easily reduce consumption if prices rise.
What is an example of a good with inelastic demand?
**Essential goods** like insulin or gasoline, as consumers need them regardless of price changes.
What does the basic law of demand state?
Price increase leads to decreased quantity demanded