Social Learning Theory

• This is still behaviourism. Behaviourists aren't concerned about what happens between stimulus and response. Social learning theorists say that things take please within the organism that mediate between S+R. You need to know about mental processes.
• Modelling

  Observation and imitation of a model's behaviour.
• Identification

  Certain qualities and characteristics of the role model are picked up on (i.e. same gender/successful/attractive)
• Vicarious reinforcement

  Indirect reinforcement, e.g. seeing others rewarded makes us more likely to imitate their behaviour. (Vicarious punishment does the opposite).
• Mediational processes (ARRM): Cognitive processes involved in the learning process between stimulus and response. Attention, Retention, Reproduction and Motivation.
• Attention (Learning behaviour)

  A person pays attention to someone else's behaviour- influenced by power, attractiveness, similarity etc...
• Retention (Learning behaviour)

  Memorise the behaviour they have learnt (in long term memory).
• Reproduction (Cognitive processes)

  Practice the behaviour themselves- influenced by physical ability but also the learner's self esteem and self-efficacy.
• Motivation (Cognitive processes)

  Given a reason, they may use it.
• Bandura's Bobo doll study

  Wanted to see whether aggression could be learnt through observation and imitation (in children).
• Bandura's Bobo doll study

  Children watched a video of an adult being aggressive towards a Bobo doll.

  In C1: The children saw the adult getting praised (Most aggressive)

  In C2: The children saw the adult getting punished (Least aggressive)

  In C3: The children saw nothing happening to the adult (2nd most aggressive).
• Bandura's Bobo doll study

  Supports social learning theory by demonstrating imitation of a model's behaviour- Attention to video, retention of aggressiveness, reproduction of aggression, motivated by vicarious reinforcement.