What are the 3 situational factors that affect obedience?
Proximity
Location
Uniform
What effect does proximity have on obedience?
Increased proximity allows ability to psychologically distance yourself from consequences
What effect does location have on obedience?
Prestigious location gives legitimacy and authority and if they perceived that the experimenters shared this, pps were more obedient
What effect does uniform have on obedience?
In one variation, the experimenter is called away on phone call and 'normal clothes' person takes over - obedience dropped to 20%
What are the strengths of situational variables impacting obedience?
Supported by Bickman (1974) - 3 confederates dressed in jacket and tie, milkman's outfit, and guards outfit asked people to pick up litter - 2x more likely to obey guard
Cross-cultural replication - Miranda et al (1981) found obedience increased 90% amongst Spanish students - Milgram's conclusions not limited to American males
What are the weaknesses of variable impacting obedience?
Smith and Bond (1998) make the point that it is still a western society and levels of conformity were much higher in collectivist cultures - like China - than in individualistic cultures