when an individual adopts a particular behaviour and belief while in a particular social situation.
this type of conformity represents identification.
people learn how to behave in certain situations by observing the social roles of others and conforming to this behaviour.
what does social roles mean?
how somebody is expected to behave in a certain way when they are in a particular position.
Zimbardo's Stanford prison experiment (1973):
AIM: to investigate how regular, healthy people would conform to social roles.
METHOD: 21 male university students volunteered to take part via a newspaper ad for $15 a day. Zimbardo set up a mock prison in the basement of Stanford University and randomly assigned participants to the role of either prisoner or guard.
RESULTS: found that the guards and prisoners quickly identified with their roles. prisoners rebelled but then were dehumanised by the guards. prisoners became submissive. 5 of them were released early.
strengths of the experiment (AO3):
provided real-world applications to improve the US prison system.
limitations of the experiment (AO3):
broke ethical guidelines - (protection from harm), 5 of the prisoners left the experiment early due to mental and physical torment and several of the guards reported feelings of anxiety and guilt.
ignores individual differences between the participants - the behaviour of the guards varied. most guards displayed sadistic behaviour towards the prisoners whereas some actually helped the prisoners.
what was the conclusion Zimbardo made after his experiment?
Zimbardo concluded that people quickly conform to social roles, even when the role goes against their moral principles.
furthermore, he concluded that situational factors were largely responsible for the behaviour found, as none of the participants had ever demonstrated these behaviours previously.