Debate over what counts as media

• Since 1980's there's a change in media

  More specialist media outlets communicating with niche groups rather than to the mass of the public, e.g. specialist podcats
• New media

  Allows audience to interact with media providers

  • Some media are more of a multi-way network while some include more things when they talk about the media
  • McLauhan includes any kind of tech that helps people to communicate