Ownership of media (traditional media theories)

• Ownership

  Media is owned by few powerful corporations and individuals and is produced by few media outlets

  • cross media ownership = same media companies often own different forms of media (often not publicized)
• Media companies diversify and buy other companies that make different types of media, can also buy companies in other business sectors

  • Murdock's News Corp owns TV stations, newspapers > power to influence political campaigns through media
• Media ownership has become concentrated into fewer over the last 30 years

  • Bagdikian found American media is now mostly owned by big corporations (Disney, News Corp) > individuals who own and control these companies have huge power and influence in society by controlling what information we recieve