Politics voting behaviour and the media

• Which party won the 1979 election in the UK?

  Conservative party
• What was the majority won by the Conservative party in 1979?

  43
• What factors can explain election results?

  Party policies, political context, and campaign
• What does a party's manifesto outline?

  Programme of policies to implement if elected
• Why was the Labour government weak in 1979?

  Lost a vote of no confidence and faced defeats
• What was Jim Callaghan's perceived weakness in 1979?

  Inability to control trade unions
• What event preceded the 1979 election that affected public sentiment?

  The "Winter of Discontent"
• Who were the publicity specialists used by Margaret Thatcher in 1979?

  Tim Bell and Gordon Reece
• How did the Conservatives campaign against Labour in 1979?

  By pressuring them over the "Winter of Discontent"
• What was the public opinion of Jim Callaghan compared to Thatcher in 1979?

  Callaghan was favored for his experience
• What was a key feature of both Conservative and Labour manifestos in 1979?

  Both prioritized lowering inflation
• What did Thatcher propose regarding nationalized industries?

  Privatizing them and reducing union power
• Who won the 1997 election in the UK?

  Tony Blair's New Labour
• How many seats did Labour win in the 1997 election?

  418 seats
• Why were the Conservatives unpopular in 1997?

  Due to John Major's government failings
• What was the impact of 'Black Wednesday' on the Conservatives?

  It weakened their economic policy credibility
• What scandals affected the Conservative party before the 1997 election?

  Sexual and financial scandals
• How did Labour approach their campaign in 1997?

  By using public relations experts and focus groups
• What strategy did Labour use regarding marginal seats in 1997?

  Targeting them for potential wins
• How did Tony Blair's New Labour differ from traditional Labour policies?

  Moved away from high taxes and nationalization
• What was a key aspect of Labour's appeal in 1997?

  Positioning as a moderate party for 'Middle England'
• How did Labour's constitutional reform policy benefit them in 1997?

  It attracted Liberal Democrat voters
• What coalition was formed after the 2010 election?

  Conservative-Liberal Democrat coalition
• How many seats did the Conservative Party win in 2010?

  306 seats
• What economic event influenced the 2010 election?

  The 2008 financial crisis
• Why was Gordon Brown unpopular before the 2010 election?

  For not calling a general election in 2007
• What did polls indicate about voter preference in 2010?

  Close between Conservatives and Labour
• What was significant about the television debates in 2010?

  They involved all three main party leaders
• How did Nick Clegg perform in the 2010 debates?

  He increased in opinion polls after the first debate
• What was a notable incident involving Gordon Brown during the 2010 campaign?

  He called a voter a 'bigoted woman'
• What was the focus of the main parties' policies in the 2010 election?

  Reducing the budget deficit and making savings
• How did the Conservatives approach Labour's economic policy in 2010?

  By criticizing overspending and regulation failures
• What are the key factors influencing election results in the UK?

  • Party policies and manifestos
  • Political context of the election
  • Campaign strategies of each party
• What were the main political contexts affecting the 1979 election?

  • Weakness of the Labour government
  • Callaghan's inability to control trade unions
  • Recovery from the "Winter of Discontent"
• What were the main campaign strategies used in the 1997 election?

  • Use of public relations experts
  • Targeting marginal seats
  • Understanding public opinion through focus groups
• What were the significant changes in Labour's policies by 1997?

  • Move away from traditional Labour policies
  • Emphasis on law and order
  • Appeal to 'Middle England'
• What were the main political contexts affecting the 2010 election?

  • Impact of the 2008 financial crisis
  • Gordon Brown's unpopularity
  • Voter indecision between Conservatives and Labour
• What were the main party policies in the 2010 election?

  • Focus on reducing the budget deficit
  • Conservatives called for immediate cuts
  • Labour and Liberal Democrats preferred gradual cuts
• Why was Gordon Brown unpopular before the 2010 election?

  For not calling a general election in 2007
• What sections does the video include about media in politics?

  • Specification parts covered
  • Potential media essay questions
  • Key debates related to media
  • Types of media with examples
  • Overall debates on media impact
  • Past paper questions and essay guidance