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Social Influence
Aschs Study
Asch's Research A03
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Cards (8)
Perrin and Spencer
Repeated experiment with
engineering
students in the
UK
, only 1 out of
396
students conformed
Time Period Influence
McCarthyism
in Asch's experiment influenced
social norms
Artificial Situation
Demand
characteristics and
Fiske
saying groups are not resembling
real-life
situations
Limited Generalisation
Findings only apply to
American males
,
gender
and
cultural
bias
Smith
and
Bond
Found that
collectivist
cultures are more likely to
conform
than
individualistic
Ethical Costs
Participants were
deceived
, ethical costs should be
weighed
against
benefits
Situational
Influence
Conformity increases when wanting to impress a group of strangers
Friend Influence
Williams
and
Sogon
found conformity increases when majority of group are friends