Asch's Research A03

• Perrin and Spencer

  Repeated experiment with engineering students in the UK, only 1 out of 396 students conformed
• Time Period Influence

  McCarthyism in Asch's experiment influenced social norms
• Artificial Situation

  Demand characteristics and Fiske saying groups are not resembling real-life situations
• Limited Generalisation

  Findings only apply to American males, gender and cultural bias
• Smith and Bond


  Found that collectivist cultures are more likely to conform than individualistic
• Ethical Costs

  Participants were deceived, ethical costs should be weighed against benefits
• Situational Influence


  Conformity increases when wanting to impress a group of strangers
• Friend Influence

  Williams and Sogon found conformity increases when majority of group are friends