Week 5

• What did the CEOs of nearly 200 companies announce about their objectives?

  Shareholder value is no longer their main objective
• What are the intended learning outcomes (ILO) for this topic?

  • Deepen awareness of business and environment intersection
  • Understand greenwashing
  • Assess regulatory roles in green business
  • Explore evolution of green business practices
• How are "grand challenges" defined?

  Ambitious objectives using science and technology
• What are some examples of grand challenges?

  AI, digitalization, climate change, poverty
• Why are green skills essential?

  For the transition towards a green economy
• How has the job market changed regarding green jobs from 2015 to 2020?

  The ratio improved from 5:1 to 2:1
• What is greenwashing?

  Misleading consumers about environmental friendliness
• What role does the Advertising Standards Authority (ASA) play?

  Enforces advertising codes and addresses misleading claims
• What example illustrates greenwashing in advertising?

  RyanAir's banned advert for unsupported claims
• What is carbon offsetting?

  Balancing emissions by removing greenhouse gases
• What was the focus of early green entrepreneurs?

  Challenging the paradox between economics and environment
• What is the Conference of the Parties (COP)?

  A major United Nations Climate Change Conference
• When is the next COP session scheduled?

  November 2024 in Baku, Azerbaijan
• What is the significance of the Paris Agreement?

  An international treaty on climate change signed in 2016
• What key collaborations occurred at COP?

  The US and China agreed to collaborate
• What positive impacts can changing environmental focus have on businesses?

  Leads to initiatives and positive impacts from innovation
• What challenges do businesses face in relation to green initiatives?

  Greenwashing obscures true practices and motives