cognitive

• What does the cognitive approach assume about behavior?

  Behavior is influenced by perception of the world
• How is the mind compared in the cognitive approach?

  The mind is similar to a computer
• What are the two processes involved in memory according to the cognitive approach?

  Encoding and processing information
• What does the term 'consolidation' refer to in memory?

  Two or more memories merge to create a new one
• What is 'shortening' in the context of memory?

  Your memory of an event becomes shorter than reality
• What does 'rationalization' mean in memory processing?

  Memories are distorted to fit existing schemas
• What was the focus of Bartlett's study?

  • Investigated memory distortion
  • Used serial reproduction method
  • Analyzed how stories were recalled
• What was the aim of Loftus and Palmer's (1974) study?

  To examine how wording affects memory recall
• How many participants were involved in Loftus and Palmer's study?

  20 participants
• What did participants do in Loftus and Palmer's study?

  They read a story and answered questions
• What effect did different verbs have in Loftus and Palmer's study?

  They influenced how participants recalled the story
• What was the outcome regarding broken glass in Loftus and Palmer's study?

  Participants were misled about seeing broken glass
• What was the focus of Harris, Borgh, and Brownell's (2009) study?

  • Investigated the effect of advertisements
  • Examined children's eating habits
  • Found that junk food ads increased consumption
• What was a key finding of Harris, Borgh, and Brownell's study?

  Children exposed to junk food ads ate more
• What is a weakness of Harris, Borgh, and Brownell's study?

  It doesn't represent adult eating behavior