wanted to see if normal people would identify with a given role
to investigate if prison brutality happens because of the personality of the guards and prisoners or because they are both conforming to social roles
75 male university students
volunteer sampling through a newspaper ad
21 were recruited as participants
randomly divided into prisoners and guards
guards were given uniforms, sunglasses, handcuffs and bats
zimbardo put participants in a controlled environment and observed their behaviour - so this was an overt controlled observation
zimbardo found that prisoners tried to rebel
to which the guards responded by using fire extinguishers
they also took away the prisoners clothes
then became more brutal
gave them tasks that would be seen in an actual prison
one prisoner was released after a fit of hysterical crying
another prisoner went on a hunger strike
the experiment was ended after 6 days, not the intended 14
it was found that these participants conformed quickly after a change in their situation and social role
conclusion:
when normal men were given new social roles that gave them more power and encouraged violent behaviour, they conformed to the social role and identified with it, becoming brutal
zimbardo's study had 4 main criticisms
one criticism was that people believed zimbardo's study was unethical for two reasons
they said participants were psychologically harmed and put through unnecessary distress (one participant released after a break down)
they also said that the participants did not know what they were truly consenting to and so could not give informed consent
zimbardo's argument: recruited psychologically healthy people. didnt know that the study was going to be violent. stopped the study before it got worse.
one criticism that people had was that the study lacked generalisability
21 male american university participants
the study does not tell us about conformity in other genders or cultures
zimbardo's response: his study is still an explanation for brutality in the real world
one criticism was that his study lacked ecological validity
participants may not have believed that it was real and so may not have behaved as they would in the real world
response: they acted as if it was real. they had strong emotional reactions and 90% of conversations during the study were about life in prison
one criticism was that zimbardo's presence may have biased the experiment by influencing the behaviour of his pariticpants