Quantitative & Qualitative Data Collection

• What type of data is qualitative?

  Data in words
• What type of data is quantitative?

  Data in numbers
• What are the research methods used for both qualitative and quantitative data?

  • Lab experiments
  • Field experiments
  • Natural experiments
  • Quasi experiments
  • Correlations
• What are the qualitative research methods?

  • Unstructured interviews
  • Case studies
  • Participant observation
• What are the quantitative research methods?

  • Structured questionnaires
  • Observations (checklist)
• What is an advantage of qualitative techniques?

  Rich, detailed data
• What is a disadvantage of qualitative techniques?

  Difficult to analyse
• What is an advantage of quantitative techniques?

  Easy to analyse
• What is a disadvantage of quantitative techniques?

  Lacks depth/meaning
• Give an example of quantitative research.

  • Research relationship between daily temperatures & violence
• Give an example of qualitative research.

  • Interview on OCD experiences
• What is another example of qualitative research?

  • Observation of children’s negotiation rules
• Provide an example of quantitative data collection.

  • Crime comparison statistics
• What is another example of quantitative research?

  • Assess GCSE results against averages
• What is primary data?

  First-hand data collection
• What is a strength of primary data?

  Tailored to issue
• What is a weakness of primary data?

  Time/money-consuming
• What is secondary data?

  Data from other sources
• What is a strength of secondary data?

  Saves time/money
• What is a weakness of secondary data?

  Potential bias
• Give an example of secondary data collection.

  • Newspaper research on weather & violence
• Provide an example of primary data collection.

  • Interview on OCD
• What is another example of primary data collection?

  • Observe negotiation during play
• Provide an example of secondary data analysis.

  • Compare city/rural crime statistics
• What is another example of primary data collection?

  • Assess GCSE results locally
• What is meta-analysis?

  Combine multiple studies
• What is a strength of meta-analysis?

  Saves time/money
• What is a weakness of meta-analysis?

  Researcher bias risk
• What is another weakness of meta-analysis?

  Manipulated conclusions