Black Widow csp

• What are some production values in film?

  Regulation/certification, merchandising, distribution
• What does the term 'diversification' mean in media?

  Expanding into different markets or products
• What is a film franchise?

  A series of related films
• Which franchise is 'Black Widow' part of?

  Marvel Cinematic Universe (MCU)
• What is a blockbuster film?

  A highly successful and profitable film
• Which type of studios produce blockbusters and why?

  Major studios due to their resources
• Which companies are involved in the production of 'Black Widow'?

  Marvel Studios and Walt Disney Pictures
• What difference does having your film made by a big Hollywood studio make?

  Higher budget, better marketing, wider distribution
• What is intertextuality in media?

  References to other texts within a work
• Why is intertextuality a useful marketing tool?

  It creates connections and engages audiences
• What is 'star power' in media texts?

  The influence and appeal of a celebrity
• How is 'star power' used in media texts?

  To attract audiences and boost sales
• What are the key components of film production values?

  • Regulation/certification (BBFC)
  • Merchandising/tie-ins
  • Multi-media platform marketing
  • Distribution
  • Globalisation
• What are the implications of Hollywood's dominance in the film industry?

  • Control over global distribution
  • Influence on film production standards
  • Impact on box office success
  • Star appeal and franchise development
• What are the differences between horizontal and vertical integration in media?

  • Horizontal integration: Merging with competitors
  • Vertical integration: Controlling production and distribution
• What are the marketing strategies mentioned in the study material?

  • Viral marketing
  • Guerrilla marketing