Industrial and Consumer Marketing

• What is the focus of industrial marketing?

  Specialist buyers and larger transactions
• What factors influence industrial marketing decisions?

  Quality and pricing of products
• How does the nature of the buyer affect pricing in industrial marketing?

  Suppliers can charge higher prices based on buyer type
• What is the significance of the buy-seller relationship in industrial marketing?

  It influences buyer decisions and advertising strategies
• What is the focus of consumer marketing?

  Specialty, convenience, and shopping products
• How are specialty products characterized in consumer marketing?

  They have unique characteristics and brand image
• What defines convenience products in consumer marketing?

  Regularly consumed and easily accessible items
• How do shopping products differ from convenience products?

  They are purchased less regularly and involve comparison
• What is the relationship between brand loyalty and purchasing decisions?

  Brand loyalty can lead to less price sensitivity
• What are the main elements that make a product attractive to customers?

  Reliability, function, size, convenience, and fashion
• What is a key feature of product design related to compatibility?

  Compatibility with other devices is essential
• Why is convenience of use important in product design?

  It enhances customer satisfaction and usability
• What aspect of product design relates to fashion?

  Fashion influences customer attraction and preference
• What type of transactions are emphasized in industrial marketing?

  Larger transactions with specialist buyers
• What does "loboter knowledge" refer to in the context of industrial marketing?

  It likely refers to buyer knowledge
• What does the term "critical" imply in the context of buyer decisions?

  It indicates the importance of informed choices
• What does "image brand uken" likely refer to?

  It likely refers to brand image and loyalty
• What does "tend to travel for them" imply in consumer behavior?

  Consumers may seek products from distant locations
• What does the phrase about high profits imply for customer behavior?

  Customers may remain loyal for higher profits