Obedience

• Obedience is another form of social influence. It is different from conformity because it refers to following a direct order from somebody.
• The person giving the order is usually an authority figure, which means they have the power to punish if the order isn't followed.
• Possible reasons why people obey:

  • Social status of the authority figure.
  • Brainwashing.
  • Fear of punishment.
  • Sign of respect.
  • Lack of knowledge.
  • Potential of reward.
  • Religion.
• Possible reasons why some people may not obey:

  • Pride.
  • Perceived Status.
  • To rebel.
  • Disagree morally.
  • Support/Influence/Ally.
  • Feels responsible for causing harm.