SIMS P2

• What is the main target audience for Sims Free Play?

  Female casual gamers
• Why are female casual gamers targeted by Sims Free Play?

  They use mobile technology for gaming
• What are the appeals of Sims Free Play for various audiences?

  • Feeling of control over characters
  • Creativity and experimentation
  • Escape from real-life problems
  • Safe space for exploring dilemmas
  • Broad range of character types
• How does Sims Free Play allow players to feel in control?

  Players can choose characters' actions and lives
• What maternal appeal does Sims Free Play offer to women?

  Ability to care for and nurture characters
• What kind of creativity does Sims Free Play provide to players?

  Designing characters and architecture
• How does Sims Free Play provide an escape for players?

  It creates a fantasy world free of real-life issues
• What does the trailer for Sims Free Play emphasize?

  Creating dream characters and homes
• How can players relate to characters in Sims Free Play?

  By putting characters in familiar situations
• What kind of experiences can players explore in Sims Free Play?

  Dangerous, weird, or emotional situations
• How does Sims Free Play allow for emotional exploration?

  Players can vent emotions through character actions
• What character types can players choose in Sims Free Play?

  Male, female, and various ethnicities
• How does Sims Free Play cater to LGBTQ audiences?

  By allowing gay marriage and adoption
• What change was made in Sims Free Play regarding gender rules?

  Characters can have both male and female traits
• Why is Sims Free Play considered easy to play?

  It requires minimal skill and knowledge
• What makes Sims Free Play accessible to audiences?

  It can be played on mobile devices
• What is a significant feature of Sims Free Play regarding cost?

  It is free to download
• What complaint do some players have about Sims Free Play?

  In-app purchases are too necessary
• How do mods enhance the experience of Sims Free Play?

  They allow players to customize and manipulate the game
• What do tech-savvy audiences enjoy about modding Sims Free Play?

  Ability to download and change game elements
• What are the key features of Sims Free Play that appeal to audiences?

  • Control over characters' lives
  • Creativity in design and architecture
  • Fantasy escape from reality
  • Safe exploration of emotions
  • Inclusivity for diverse character types
• What is the name of the video game discussed in the guide?

  Sims FreePlay
• Why is Sims FreePlay relevant for AQA A-level students?

  It is a set video game on that specification
• Which companies developed and published Sims FreePlay?

  EA Mobile and Fire Monkeys Studios
• What is the relationship between EA Mobile and Electronic Arts?

  EA Mobile is a subsidiary of Electronic Arts
• What major franchises is Electronic Arts known for?

  FIFA, Command and Conquer, Mass Effect
• What does it mean for EA to be horizontally and vertically integrated?

  They develop and publish games themselves
• How many employees does EA Mobile have?

  Over 800 employees
• How has mobile gaming impacted the gaming industry?

  It has shifted audiences from console to mobile
• What is the annual income of Electronic Arts?

  Nearly six billion dollars
• How many studios does Electronic Arts operate worldwide?

  44 studios
• Who originally developed the Sims franchise?


  Maxis
• What is horizontal integration in the context of EA?

  Buying out competing companies to increase profits
• How many installs has Sims FreePlay achieved?

  200 million installs
• In how many languages is Sims FreePlay available?

  11 different global languages
• Why is digital distribution cheaper for mobile games?

  It avoids costs of physical copies
• What is a key difference in production practices between mobile and console games?

  Mobile games require constant updates
• What is the purpose of in-app purchases in freemium games?

  To encourage spending real-life cash
• What feature was added to Sims FreePlay to encourage player engagement?

  The ability to have pets
• How does EA generate additional revenue through partnerships?

  By offering in-game advertising opportunities