Minority Influence And Social Change

• What is the focus of the social influence unit?

  Authority figures and majority groups' impact
• What is minority influence defined as?

  Majority members converting to minority views
• What are the three factors that enhance minority influence?

  Consistency, commitment, and flexibility
• What does consistency mean in minority influence?

  Repeating the same message over time
• What is dionic consistency?

  Repeating the same message over time
• What is synchronic consistency?

  All members share the same clear message
• How do government ministers demonstrate synchronic consistency?

  By following the party line publicly
• Why is commitment important for minority influence?

  It shows willingness to suffer for beliefs
• What is an example of commitment in minority influence?

  Suffragettes going on hunger strikes
• What does the augmentation principle suggest?

  Strong actions indicate strong internal motivation
• How does flexibility contribute to minority influence?

  It shows reasonableness and openness to arguments
• How can green campaigners demonstrate flexibility?

  By adjusting their demands for electric cars
• What is the snowball effect in minority influence?

  Minority influence grows rapidly over time
• What did Mosachi's study find about consistent minorities?

  They were more convincing than inconsistent minorities
• What was the outcome of Mosachi's study?

  68% did not conform to the consistent minority
• What did Neo's study reveal about flexibility?

  Flexible minorities were more persuasive
• What are the limitations of lab studies on minority influence?

  Poor ecological validity and mundane realism
• How can real-life examples support minority influence concepts?

  They illustrate commitment, flexibility, and consistency
• What is the role of governments in social change?

  They create and enforce laws to influence society
• What is an example of social change through law?

  Smoking bans in public places
• How do minority groups use conformity for social change?

  By creating new norms that spread
• What is informational social influence?

  Providing new information to change beliefs
• What is social crypto amnesia?

  Forgetting the source of new ideas
• How do extreme actions by minorities affect their message?

  They can lead to mainstream acceptance over time
• What is a criticism of social change research?

  It relies on natural experiments, not lab studies
• How can leaders encourage positive social change?

  By promoting healthy behaviors and practices
• What is the significance of the Civil Rights Movement in minority influence?

  It showed commitment and consistency in protests
• How did LGBTQ+ activists demonstrate flexibility?

  By advocating for civil partnerships first
• What is the relationship between commitment and social change?

  Committed actions can lead to significant change
• How can social change reduce healthcare costs?

  By promoting healthier lifestyles and behaviors
• What is the impact of social change on society?

  It alters attitudes, beliefs, and behaviors
• How can evaluations of social change be structured?

  By focusing on real-life examples and principles
• What is the importance of flexibility in social movements?

  It allows for compromise and broader acceptance
• How does the augmentation principle relate to social change?

  It highlights strong motivations behind committed actions
• What role does media play in minority influence?

  It can amplify minority messages and actions
• How can social movements lead to legislative changes?

  By demonstrating public support and commitment
• What is the significance of Bloody Sunday in the Civil Rights Movement?

  It highlighted commitment and sparked public outrage
• How can the principles of minority influence be applied to future movements?

  By utilizing commitment, flexibility, and consistency
• What is the relationship between social change and societal norms?

  Social change can redefine societal norms over time
• How does the concept of social crypto amnesia affect minority groups?

  It leads to forgetting their contributions over time