conformity: types/explanations

• WHAT IS CONFORMITY


  a change in a person's behavior/opinions as a result of other peoples behaviour around them
• WHAT IS INTERNALISATION


  - deep type of conformity where we take on a majority view because we accept it as correct

  - leads to a permanent change in behaviour even when the group is absent.
• WHAT IS IDENTIFICATION


  - a moderate type of conformity where we act in the same way as the group because we value it or want to be part of it

  - we don't necessarily agree with everything the majority believes.
• WHAT IS COMPLIANCE


  - a superficial and temporary type of conformity where we outwardly go along with the majority view but privately disagree with it.

  - change in behavior only lasts until the group's monitoring us.
• ISI (Informational Social Influence)

  desire to be right

  - occurs in situations that are ambiguous.

  - cognitive process - people want to be right.
• STRENGTHS OF ISI


  Research support
• WEAKNESSES OF ISI


  - Individual differences

  - 'two process' approach is oversimplified
• NSI (Normative social influence)

  about norms, desire to behave like others and not look foolish. - occurs in unfamiliar situations and with people you know.

  - emotional rather than cognitive- people prefer social approval rather than rejection
• STRENGTHS OF NSI (Normative Social Influence)

  research support
• WEAKNESSES OF NSI


  - Individual differences

  - 'two process' approach is oversimplified