minority influence

• Minority Influence


  Minority changes majority opinions through internalisation.
• Internalisation


  Public behavior and private beliefs change.
• Consistency


  Minority's views gain interest through repeated expression.
• Synchronic Consistency


  All minority members express the same view.
• Diachronic Consistency


  Minority maintains the same view over time.
• Commitment


  Helps gain attention through extreme activities

  Demonstrating dedication to influence majority opinion.
• Argumentation Principle


  Majority pays more attention to committed minority arguments.
• Flexibility


  Minority adapts views without appearing rigid.
• Nemeth's Argument in flexibility

  Being consistent and repeating the same arguements can be perceived as rigid/off putting to majority
• Snowball Effect


  minority becomes the majority
• MOSCOVI STUDY

  - group of 6 people viewed a set of 36 blue-green slides that varied in intensity, they then stated if the slides were blue or green

  - 3 CONDITIONS:

  1)confederates consistently said slides were green

  2)confederates were inconsistent about the slides colours

  3)a control group=no confederates

  FINDINGS AND CONCLUSIONS:

  - consistent majority condition, same wrong answer 8.42% and 32% gave the same answer on at least one trial

  -control group= participants wrongly identified colour 0.

  FINDINGS AND CONCLUSIONS:

  - consistent majority condition, same wrong answer 8.42% and 32% gave the same answer on at least one trial

  -control group= participants wrongly identified colour 0.25% of time
• 3 Strength of moscovi study

  -Consistency is a major factor in minority influence.

  -shows changes to minority position

  -involvement of internalisation in minority influence
• Deep Processing


  Minority messages lead to more enduring effects.
• Unconscious Influence


  Individuals may not admit minority influence.
• 2 LIMITATIONS OF MOSCOVI STUDY

  Limited Applications and artificial tasks

  Findings may not apply to real-life group dynamics.

  Research lacks external validity in real-life contexts.
• Social Change


  Gradual shift of minority views to majority status.
• Conversion Rate


  Increased conversions accelerate minority influence.