Zimbardo’s study

• What is deindividuation?


  Crowd experiences deindividuation leading to reduced sense of responsibility and antisocial behaviour
• What was the aim of this study?

  To study the effects of loss of individual identity.
• What was the method of this study?

  Female ppts told to deliver fake electric shocks.

  Individuated group wore normal clothes.

  Deindividuated group wore large coats with hoods.
• What were the results of this study?

  Deindividuated more likely to shock person and felt down shock button twice as long.
• What was the conclusion of this study?

  This shows being anonymous increases aggression.
• What is a negative evaluation of this study?

  Not generalisable to whole population as only used females. Gynocentric
• What was a positive evaluation of this study?

  Real world application.

  Manage sporting crowds using video cameras to increase self-awareness.