different distributions have the same mean average, mode and medians but they have different spreads
measures amount of variability/spread of individual data values to the mean
to measure spread, you could use range but this includes anomalies so can create a wrong impression but s.d is a measure of the spread about the mean which is a better measure of the spread as its less affected by outliers
Results from S.D
if s.d's overlap, the difference in means is small and therefore not significant so the differences in the means are likely to be due to chance
ALWAYS MEASURE 2 S.D's - TIMES S.D BY 2
then do mean + (2xS.D) and mean - (2xS.D)
Standard Deviation
describes variability within a single sample
Standard Error of Mean
estimates variability across multiple samples of a population - mean could differ each time depending on the sample