Media often depicts traditional gender roles, reinforcing societal expectations.
Stereotyping
Media frequently uses stereotypes, exaggerating gender differences and reinforcing negative attitudes.
Role Models
Media influences who children consider role models, shaping their aspirations and values.
Advertising
Advertisements often use gender stereotypes to sell products and create consumer demand.
Media Influences
Media can shape gender attitudes, stereotypes, and roles, reinforcing or challenging societal norms.
There is evidence to support the view that exposure to the media influences gender stereotyped behaviour. One study found that stereotyped views about sex in a Canadian town were more common after the introduction of media than beforehand. This suggests gender behaviour is influenced by the media and stereotyped role models observed in the media
