Minority Influence & Social Change

• What is the focus of the social influence unit?

  Authority figures and majority groups' impact
• What is minority influence defined as?

  Majority members converting to minority views
• What are the three factors that enhance minority influence?

  Consistency, commitment, and flexibility
• What does consistency mean in the context of minority influence?

  Repeating the same message over time
• What is dionic consistency?

  Repeating the same message over time
• What is synchronic consistency?

  All members share the same clear message
• How do government ministers demonstrate synchronic consistency?

  By following the party line publicly
• Why is commitment important for minority influence?

  It shows willingness to suffer for beliefs
• What is an example of commitment in minority influence?

  Suffragettes going on hunger strikes
• What does the augmentation principle suggest?

  Strong actions indicate strong internal motivation
• How does flexibility contribute to minority influence?

  It shows reasonableness and openness to arguments
• How can a minority group adjust their position for influence?

  Shift from extreme to reasonable demands
• What is the snowball effect in minority influence?

  Minority influence grows exponentially over time
• What did Moschi's study demonstrate about consistent minorities?

  They are more effective than inconsistent ones
• What was the outcome of Moschi's study on color perception?

  Consistent minorities convinced more participants
• What did Neo's study find about flexible minorities?

  They were more successful in negotiations
• What are the limitations of lab studies on minority influence?

  Poor ecological validity and mundane realism
• How can real-life examples support minority influence concepts?

  They illustrate commitment, flexibility, and consistency
• What is the role of governments in social change?

  They create and enforce laws
• How can minority groups use conformity for social change?

  By becoming the norm within society
• What is informational social influence?

  Providing new information to the majority
• What is social crypto amnesia?

  Forgetting the minority's role in new norms
• How do extreme actions by minorities affect their message?

  They draw media attention to their cause
• What is a criticism of social change research?

  It often lacks controlled experiments
• How can leaders encourage positive social change?

  By promoting healthy behaviors and practices
• What is the significance of the Civil Rights Movement in minority influence?

  It demonstrated commitment and consistency
• How did LGBTQ+ activists demonstrate flexibility?

  By advocating for civil partnerships first
• What is the role of commitment in the Civil Rights Movement?

  Protesters faced abuse for their beliefs
• How did the suffragettes show commitment?

  By going on hunger strikes
• What was the outcome of the Civil Rights Movement?

  Passing of the Civil Rights Act
• How can social change evaluations be effectively developed?

  By focusing on real-life examples
• What is the relationship between social change and healthcare?

  Improved health behaviors reduce costs
• What is the importance of flexibility in social movements?

  It allows for compromise and progress
• How can social movements apply minority influence concepts?

  By using commitment, flexibility, and consistency
• What is the significance of the augmentation principle in social movements?

  It highlights strong motivations behind actions
• How does social change occur on a large scale?

  Through consistent and committed minority groups
• What is the role of media in minority influence?

  It can amplify minority messages over time
• How can social change be linked to economic factors?

  Health improvements reduce societal costs
• What is the relationship between social influence and personal sacrifice?

  Personal sacrifice can enhance credibility
• How can commitment be demonstrated in social movements?

  Through actions that show personal cost