people in groups - Hazel Markus (1978)
- male ppts undress, dress in unfamiliar clothing (lab coat, special shoes), and then back into own clothing
- task presented as an incidental activity which experimenter wasn't interested in
- 3 conditions: alone, in presence of confederate who faced away and completed other task (low evaluation apprehension), in presence of attentive confederate who watched ppt closely
- only attentive audience decreased time taken to perform task
- w more difficult task of dressing in unfamiliar clothing, the mere presence was sufficient to slow performance and attentive confederate had no additional effect