Multistore memory model

• What is the first component of the multistore model of memory?

  Sensory register
• What type of memory is associated with vision?

  Iconic memory
• What type of memory is associated with sound?

  Echoic memory
• What type of memory is associated with touch?

  Haptic memory
• What type of memory is associated with smell?

  Olfactory memory
• What type of memory is associated with taste?

  Gustatory memory
• What was the purpose of Sperling's study on iconic memory?

  To investigate duration of sensory memory
• What did Sperling's results indicate about sensory memory duration?

  It is very brief, less than 50 ms
• What are the strengths and weaknesses of the multistore memory model?

  Strengths:

  • Baddeley (1966) shows different coding in STM and LTM

  
  

  Weaknesses:

  • Too simple, more than one type of LTM and STM
• What did Baddeley's 1966 study demonstrate about STM and LTM?

  They use different types of coding
• Why is the multistore memory model considered too simple?

  It does not account for multiple types of LTM and STM