Secondary Market Research

• Secondary market research is research that has already been undertaken by another organisation and therefore already exists
• Government publications, National and Local Government e.g. Office for National Statistics (ONS)
• Market research organisations e.g. MORI, MINTEL
• News papers provide secondary market research
• Magazines provide secondary market research
• Company records provide secondary market research
• Competitors information provide secondary market research
• The internet also provides a lot of secondary market research information
• Advantages of Secondary MR

  • it is cheaper than field/primary research
  • quick to get hold of
  • research collected by bigger companies / agencies is likely to be unbiased
• Disadvantages of Secondary MR

  • it may not be in the right format for you
  • it can be out of date