Objectives

• What is a good definition of business objectives?

  Objectives are statements of specific outcomes
• At what levels are business objectives set?

  From corporate to functional and unit levels
• In what terms are objectives often set?

  Financial terms
• What are some examples of financial objectives?

  Desired sales, profit levels, growth rates
• What is incorrect about the expression of objectives?

  They don't have to be in money terms
• Can some objectives be hard to measure?

  Yes, some objectives are hard to measure
• What is an example of a qualitative objective?

  Being an innovative player in the market
• How can objectives be viewed in a business context?

  • As part of a hierarchy
  • Help set and shape business strategy
• What is the hierarchy of objectives in a business?

  1. Mission statement
  2. Business objectives
  3. Functional objectives
  4. Strategic objectives