The value of primary and secondary marketing research

• What is a disadvantage of qualitative data collection?

  It can be time consuming and costly
• What type of data is usually numerical?

  Quantitative data
• How is quantitative data typically gathered?

  Through closed questions like 'yes' or 'no'
• What are examples of closed questions used in quantitative data?

  'Yes' or 'no' responses and multiple-choice
• What is a rating system used for in quantitative data?

  To quantify responses on a scale