Promotional mix

• What does the promotional mix refer to?

  Tools and techniques for marketing
• What are the key elements of the promotional mix?

  • Advertising
  • Public relations
  • Personal selling
  • Direct marketing
  • Sponsorship
  • Sales promotion
• What does advertising include in the promotional mix?

  TV, radio, online, and print advertising
• What is the goal of advertising in the promotional mix?

  To reach a broad audience and increase awareness
• What does public relations involve?

  Generating positive media coverage
• What activities are included in public relations?

  Press releases, media interviews, and events
• What is personal selling?

  Face-to-face interactions with customers
• What activities are part of personal selling?

  Sales presentations, product demonstrations, trade shows
• What does direct marketing include?

  Direct mail, email campaigns, and telemarketing
• What is the aim of direct marketing?

  To reach specific target audiences
• What is sponsorship in the promotional mix?

  Sponsoring events, organizations, or individuals
• What is the purpose of sponsorship?

  To increase brand awareness and build relationships
• What does sales promotion include?

  Activities aimed at increasing short-term sales
• What are examples of sales promotion activities?

  Discounts, coupons, and contests
• Why is the promotional mix important for businesses?

  • Key component of marketing strategy
  • Helps reach target audience
  • Aims to achieve marketing goals