Distribution

• What do distribution decisions ensure?

  Efficient delivery of goods and services
• What types of products are typically associated with distribution?

  Physical products, services, and digital content
• How does online distribution benefit companies?

  It allows them to reach more people
• What common issues do online and offline distribution face?

  Choosing the right product and converting prospects
• What are the impacts of distribution on different types of offerings?

  • Affects physical products (e.g., clothes, vegetables)
  • Influences services (e.g., consulting, dry cleaning)
  • Impacts digital content (e.g., streaming music, TV programs)